Vizury, an Indian big data marketing company, brought a new product to the Chinese market tohelp brands increase their efficiency in securing customers and personalizing their marketingsolutions.
The Bangalore-headquartered company recently announced in China the launch of VizuryEngage, a solution that combines the power of predictive analytics and personalization，offeringbrands a one-stop solution to engage users across online and offline channels.
"We offer our clients a robust platform that helps them analyze massive amounts of user datafrom multiple sources and create a unified view of a user for engagement across online andoffline touch points," Chetan Kulkarni, chief executive officer and co-founder of Vizury, told ChinaDaily in an interview in early September.
Kulkarni said his company, which was set up in 2008, has a business focus on Asia Pacific andChina, a very important market. "There are three trends in China, which makes us very positiveabout the Chinese market," he said.
"The first is that performance-based advertising is more and more popular in China. The secondis that advertisers in China are thinking how to use data to better their marketing strategy. Andthe third is the rapidly growing application market in China," he said, adding his company runsbusinesses in over 40 countries, including Argentina, Australia, Brazil and Japan.
His company entered the Chinese market in 2011. But over the past several years, Vizury servesmore as a vendor rather than a partner for Chinese brands.
"With our new product, Vizury Engage, we are ready to offer marketing solutions to Chinesebrands so that they can get a complete market suite where they can input customer data fromdisparate sources and get a unified view, derive actionable insights for their marketing effortsand finally engage with the users on the right channel, at the right time, with the relevantmessaging," he said.
According to him, with more and more people getting their services online,. the challenge forbrands is to combine offline experience with online experience. With the solutions offered byVizury, offline stores can recognize each of their customers when they visit online and give thempersonalized greetings and services on their websites.
About 20 of the company's 300-member team are based in China. Despite being confident inthe Chinese market, Kulkarni doesn't have an aggressive plan to expand in China.
"Doing business in China is more like playing Chinese Weiqi than playing chess. You need to goslow and have a long-term prospective and every year you need to change your strategy a little,"he said.
Read more : www.daittosourcing.com
